Windows 10 briefing / new laptop?

Is not normally accompanied on a new device with Win10 through the menu and there selects the time zone, etc?

Because when I received my new laptop today, I was already at the registration / Welcome. Where to enter his PW.

If Windows 10 is already delivered preconfigured, these settings are already automatic. Set.
At most with a complete, new installation (for example, from Windows DVD) one queries still location and keyboard.