Alphabet is the parent company of Google, YouTube etc. It is a company that makes money from advertising. Bing's market share is growing exponentially (since the new browser), while Google is weakening with its market share. In addition, more and more ad blockers are using. This is not yet possible for apps, but it is for the PC. And you do intensive researche on a PC or laptop.
Alphabet is therefore dependent on the other subsidiaries such as Waymo or the like, which have to generate profits as quickly as possible in order to minimize the loss. If Alphabet does not find a solution for it in the next 10 years, it will probably be over with Google (only still mobile devices). Google could possibly make its own ad blocker, which then costs money. However, this would completely turn the business model upside down, and many large shareholders would probably sell shares, which would lead to a price drop. The advertising customers like Google itself or Facebook etc would then also get fewer customers, which means that the entire tech industry would be dedicated to the abyss (ie the large tech companies).
Google continues to make more than enough money from advertising.
And over the whole Android and cloud stories, for example, tons of money come in.
Google grows year after year and even faster.
